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Mastering tools that simplify and enhance the analytical process of quantitative research data is critical for PhD students. One such tool is IBM SPSS (Statistical Package for the Social Sciences), a versatile software suite tailored for statistical analysis. This blog provides a comprehensive guide on using SPSS for analyzing complex data, from foundational principles to … Continue reading “Using SPSS for Quantitative Analysis of Complex Data”

The concept of preferred Reporting Items for Systematic Reviews and Meta Analyses (PRISMA)statement was first published in the year 2009, with an intent to enhance the clarity,transparency, quality as well as value of the reports. Since then, it has earned not justacceptance but become extremely popular in the research and publication of systematic reviewsand Meta … Continue reading “PRISMA Statement – Exploring the PRISMA Flow Diagram”

Market research is a dominant component of research in the industry. A key aspect of this research is the ability to understand the opinion of the respondents toward a brand, feature, product, service, or anything else. When a researcher measures the opinions of the respondents, he is also able to analyze and measure the level … Continue reading “Applying Likert Scale in Social Sciences Surveys and Applications: Reasons and Advantages”

It is very common to mix up the concept of association and interaction. Some people also assume that it is imperative for two variables to be associated before they interact. But that is not the truth. When we talk in the context of statistics, these terms have different implications f to signify the relationship between … Continue reading “The difference between Interaction and Association: Variables as Predictors in a Regression ANOVA Model”

Mediator and moderator variables are often used incorrectly or are not given the importance they require in research designs. They serve different functions and are used to explore the causal relationship between independent and dependent variables. This blog deals with their differences and uses in research. What is a mediator and moderator variable?  A mediator … Continue reading “Everything You Need to Know About Mediator and Moderator Variables”