Category: Statistical Analysis

Market research is a dominant component of research in the industry. A key aspect of this research is the ability to understand the opinion of the respondents toward a brand, feature, product, service, or anything else. When a researcher measures the opinions of the respondents, he is also able to analyze and measure the level … Continue reading “Applying Likert Scale in Social Sciences Surveys and Applications: Reasons and Advantages”

The Statistical Analysis System (SAS) specializes in advanced analytics. The main purpose of SAS is to retrieve, report and analyze statistical data. It has the flexibility to incorporate data from numerous sources and facilitate descriptive visualization through graphs. This article brings you the essentials of SAS for researchers who require the software for their data … Continue reading “Getting Started with SAS for Analyzing Statistical Data”